The ecological impact of influencers
Footsprint, a digital agency dedicated to responsible digital, and 1000heads, a digital transformation consulting agency, have released a new study on the […]
7 tips to stand out from the competition as a hotelier
Between the new aspirations of tourists, technological advancements, and various marketing strategies, the hospitality industry is in a constant state of evolution. […]
Toward engaged and responsible influencer marketing
Ethical influence marks a true evolution of the market. Driven by the influencers themselves, this paradigm shift presents opportunities and challenges for […]
Influencer Marketing: a lever for SEO
In both retail and e-commerce, success relies on three factors: location, location, and location. If you’re opening a physical store, you will […]
The impact of AI on User-Generated Content: Will ChatGPT replace humans?
Why collect and utilize User Generated Content (UGC) when we have artificial intelligence that can produce high-quality content at scale and low […]
The Rugby World Cup boosts Parisian tourism
The event, expected to attract 450,000 international visitors, energizes Parisian tourism and some more distant markets.
The Lifestyle Hospitality: The New Model of Luxury Tourism
The new generation is reshaping the landscape of hospitality. The ostentation and stuffy style of luxury are giving way to a personalized […]
On Twitch, stream also rhymes with traveling
In Twitch’s Travel and Nature category, a wide variety of content is broadcasted, ranging from “pro-gamers” on vacation to ordinary internet users […]
Travel Influencers: converting subscribers into hotel customers
Travel influencers have revolutionized the way we plan our trips. Their stunning photos, captivating stories and enthusiastic recommendations have the power to […]
Fashion weeks and hotels: a profitable synergy
Fashion Weeks, world-renowned events in the fashion industry, are not just about showcasing the latest trends on the catwalk. They also have […]