What are the benefits of working with micro-influencers?
A member of the Kardashian family photographed in a pose, anything but natural, to promote a brand has become a recurring pattern. […]
Toward engaged and responsible influencer marketing
Ethical influence marks a true evolution of the market. Driven by the influencers themselves, this paradigm shift presents opportunities and challenges for […]
The impact of AI on User-Generated Content: Will ChatGPT replace humans?
Why collect and utilize User Generated Content (UGC) when we have artificial intelligence that can produce high-quality content at scale and low […]
Travel Influencers: converting subscribers into hotel customers
Travel influencers have revolutionized the way we plan our trips. Their stunning photos, captivating stories and enthusiastic recommendations have the power to […]
A day in the life of a travel content creator – hotel
Being a content creator specializing in the hotel industry means much more than reviewing comfortable rooms and beds. It’s also an opportunity […]
Taylor Swift boosts Chicago’s record hotel bookings
When Taylor Swift took the stage in Chicago last weekend, her performance not only thrilled her fans but also left a significant […]