Top premium hotel chains excelling at social media marketing
The hospitality industry is witnessing rapid growth and change, due in part to the advent of digital technologies and an increasingly connected […]
Why TikTok influencer marketing boosts your sales?
Today, many brands have created their TikTok accounts, aware that the social network is no longer solely the platform of choice for […]
Generation Z: What do they really like?
Have you heard about Generation Z? This generation, born between 1997 and 2012, encompasses a segment of the population with attitudes and […]
TikTok: a new era of travel exploration
With its short-format mobile videos, TikTok has introduced a completely novel way of self-expression, and travel-related content, both from industry players and […]
Mastering ‘Stop-Scrolls’: Keys to effective social network advertising
A “stop-scroll” element, also recognized as a “scroll stopper,” constitutes content meticulously crafted to seize the fleeting attention of users navigating social […]
An aesthetic instagram that attracts
To make your Instagram feed harmonious as an influencer, it’s important to create a consistent visual aesthetic that appeals to your followers. […]
Mastering the Influencer Marketing Game: Staying Relevant in a Fast-Changing Landscape
Influencer marketing is constantly evolving, so it’s easy to fall into the has-been side of communication and social networking. It’s very important […]
Instagram and TikTok: the rivalry that hides a beautiful complementarity
TikTok or a lightning-fast arrival Brands are finding it hard to ignore this platform due to its engagement rates. Users spend an […]
How much to pay influencers for a partnership on social networks?
Do we have to pay the influencers? Brands or companies have to pay influencers for sponsored partnerships or collaborations. Influencers are professionals […]
Tripnotes: The new IA you will love
If for some people planning a trip is a real moment of happiness and passion, for others this activity is a real […]
From traditional methods to Social Media and sustainable practices for tourism
We all already know it, but Social media has had a profound impact on the tourism industry for many years now. Transforming […]
What’s new in social media in 2024?
The new year means new trends in the digital world! The social media sector is evolving fast, very fast, with its share of […]