Mastering ‘Stop-Scrolls’: Keys to effective social network advertising
A “stop-scroll” element, also recognized as a “scroll stopper,” constitutes content meticulously crafted to seize the fleeting attention of users navigating social […]
Mastering the Influencer Marketing Game: Staying Relevant in a Fast-Changing Landscape
Influencer marketing is constantly evolving, so it’s easy to fall into the has-been side of communication and social networking. It’s very important […]
Instagram and TikTok: the rivalry that hides a beautiful complementarity
TikTok or a lightning-fast arrival Brands are finding it hard to ignore this platform due to its engagement rates. Users spend an […]
How much to pay influencers for a partnership on social networks?
Do we have to pay the influencers? Brands or companies have to pay influencers for sponsored partnerships or collaborations. Influencers are professionals […]
From traditional methods to Social Media and sustainable practices for tourism
We all already know it, but Social media has had a profound impact on the tourism industry for many years now. Transforming […]
Hotels, travel, tourism… How to promote your destination with influencers?
For many, the networks are a source of entertainment but also of escape. Not a day goes by without our news feeds […]
How to successfully collaborate with an influencer when you are a hotelier?
70% of those under 25s found their travel destination using a photo seen on Instagram (Voyages-sncf.com and Bolero study). Instagrammers influence their […]