In response to technological developments and the changing needs of the industry, the regulation of digital tourism tends to evolve and adapt to today’s world. A number of changes have already been implemented in many countries, including :
- Regulation of online booking platforms: Authorities are seeking to supervise booking platforms to ensure fair business practices, consumer protection and transparency of information.
- Protection of travelers’ data: Protection of travelers’ personal data has become a major concern, with stricter enforcement of privacy and data protection regulations.
- Regulation of accommodation rental platforms: Rental platforms, such as Airbnb, are coming under increased scrutiny with rules aimed at regulating short-term rentals, particularly in terms of taxes, security and limitations.
- Combating overtourism: Local authorities take steps to regulate the influx of tourists to overcrowded destinations, by limiting the number of visitors, introducing quotas or restricting access.
- Promoting sustainable tourism: Regulators encourage sustainable tourism practices by setting environmental, social and economic standards, and by raising awareness and educating travelers.
Note that these developments can vary from country to country and region to region, as digital tourism regulation is generally managed at national or local level. Challenges such as data protection, online fraud and consumer exploitation often require international coordination. Examples of international regulations include the European Union’s RGPD, the UN Convention on International Travel Contracts and the UNWTO. However, most digital tourism regulations are managed at national or regional level due to cultural, political and legal differences between countries. Tourism-specific issues are generally dealt with according to needs and priorities.
What does it change?
The impact of regulations on hoteliers in digital tourism helps to foster fair competition by preventing unfair business practices and give a more established legal framework. They also protect consumers with the RGPD, for example.
Hoteliers who comply with regulations enhance their image of professionalism, win the trust of customers and improve the reputation of the hospitality industry.It also promotes collaboration with local authorities, facilitates problem-solving and enables participation in the development of tourism policies. Of course, regulations can also involve additional burdens, but on the whole they create a more balanced and structured environment for hoteliers.
Certain regulations in digital tourism have a significant impact on travel content creators. They must comply with a set of rules designed to ensure transparency and consumer confidence. This includes transparent disclosure of partnerships and recommendations, respect for copyright and intellectual property when using content created by others, and compliance with regulations on the protection of travelers’ personal data. In addition, creators must be attentive to the accuracy of their reviews and testimonials, avoiding any false information or manipulation. Finally, they must assume their editorial responsibility by ensuring that their content complies with current legislation. By keeping abreast of regulations specific to their country or region, travel content creators can maintain consumer confidence while avoiding potential legal problems.