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The ultimate marketing : the house of Barbie


When Barbie’s away, Ken dances! He’s putting his Malibu room up for rent on Airbnb from July 17.

This decision follows numerous requests and coincides with the arrival of the film “BARBIE” starring Margot Robbie as the famous Barbie, and Ryan Gosling to play the magnificent Ken.


Known as Barbie’s faithful companion, Ken is keen to bring his personal touch to the Malibu home by integrating his passions, such as rollerblading, into the décor. However, he’s making sure to retain the essence of Barbie’s signature pink, as she’s also redecorated the house since it was last rented out on Airbnb.

As an Airbnb host, Ken says he’s excited to welcome travelers to this exceptional location to celebrate the release of the film “BARBIE”, directed by Greta Gerwig.

The sumptuous seaside residence boasts breathtaking panoramic views and promises an experience worthy of Barbie’s wonderful world. To enable fans to enjoy this unique experience, Ken is offering two individual one-night stays on July 21 and 22, 2023. And best of all, these stays will be free of charge, as Ken believes his true expertise lies more in the beach than in mathematics!

What to do there?

During their stay, travelers will have the chance to live a daydream, bathed in bright colors, and enjoy a wide range of activities, including:

* Diving into Ken’s impressive dressing room, rivaling Barbie’s, for the perfect beach outfit.

* Relax on the beach or by the infinity pool to get Ken’s signature tan.

* Have fun on Ken’s open-air disco dance floor or play guitar as the sun sets.

* Take home “Kendom” souvenirs, such as a pair of rollerblades and surfboards.

All in all, a unique experience awaits the lucky travelers who get to stay in this dream home, where Ken’s imprint blends with Barbie’s enchanted world.

How to use this hosting example?

Hotels have every interest in using popular references to enhance their brand image and attract a greater number of guests. The example of Ken, Barbie’s faithful companion, who integrates his passions into the Malibu home to celebrate the release of the film “BARBIE” directed by Greta Gerwig, illustrates this strategy perfectly. As an Airbnb host, Ken offers free stays in his sumptuous seaside residence, providing an experience worthy of Barbie’s wonderful world. This approach, which blends Ken’s personality with Barbie’s imprint, guarantees travelers a unique and unforgettable experience.


You can book through this site

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