Routard’s barometer of the most sought-after destinations in May 2023 offers a fascinating insight into travelers’ preferences.
The rankings
At the top, Italy reigns supreme with an impressive 437,000 views, seducing travelers with its culinary delights, rich cultural heritage and breathtaking landscapes. Just behind, Greece captures attention with 304,000 views, attracting lovers of ancient history and heavenly beaches.
Morocco takes third place with 255,000 views, offering an enchanting experience blending age-old traditions with vibrant modernity. Portugal rises to fourth place with 210,000 views, charming travelers with its picturesque charisma, iconic cities and gastronomic delights.
Crete, the jewel of the Greek islands, slips into fifth place with 188,000 views, captivating visitors with its varied landscapes, crystal-clear waters and rich historical heritage. Thailand shines in sixth place with 178,000 views, exerting an irresistible attraction on travelers in search of exoticism, majestic temples and tropical beaches.
Morocco takes third place with 255,000 views, offering an enchanting experience blending age-old traditions with vibrant modernity. Portugal rises to fourth place with 210,000 views, charming travelers with its picturesque charisma, iconic cities and gastronomic delights.
Crete, the jewel of the Greek islands, slips into fifth place with 188,000 views, captivating visitors with its varied landscapes, crystal-clear waters and rich historical heritage. Thailand shines in sixth place with 178,000 views, exerting an irresistible attraction on travelers in search of exoticism, majestic temples and tropical beaches.
A pleasant surprise is the presence of little Brittany among these prestigious destinations, making its way into seventh place with 168,000 views. This picturesque region of France attracts travelers with its spectacular coastline, mystical legends and rich Celtic culture.
In eighth place, Spain comes out on top with 152,000 views, offering an astonishing diversity ranging from lively cities to traditional villages and remarkable historic sites. Finally, Corsica closes the ranking with 150,000 views, attracting travelers in search of majestic mountain scenery and idyllic beaches.
The best progress
The figures also reveal significant increases from one period to the next. Among the destinations on the rise, Quebec stands out with a 9% increase, offering growing appeal for its vast natural spaces and unique French-speaking culture. Bali retains its timeless charm with a 6% increase, attracting travelers in search of white sandy beaches and a soothing spiritual atmosphere.
A spectacular 113% increase in Hong Kong testifies to the appeal of this dynamic, cosmopolitan metropolis, where East meets West in an explosion of flavor, culture and modernity. Brittany also recorded a 13% increase, attracting travelers with its wild coastlines, Celtic legends and authentic art de vivre.
Corsica was up 12%, inviting travelers to explore its majestic mountains and secluded coves. The Alps posted an impressive 22% increase, attracting winter sports enthusiasts and breathtaking alpine hikes. Crete, meanwhile, shines with a 15% increase, inviting visitors to discover its ancient remains and bewitching panoramas.
The magic of Puglia is confirmed by a phenomenal increase of 100%, revealing the craze for this sunny region of southern Italy, renowned for its picturesque villages, thousand-year-old olive groves and crystal-clear waters. Norway, with its majestic fjords, unspoilt nature and unrivaled Nordic adventure, is up 17%.
Last but not least, Greece remains in the hearts of travelers, with an increase of 4%, continuing to attract enthusiasts of history, myths and paradisiacal beaches. Algeria surprises with an increase of 25%, revealing growing interest in its historical heritage, spectacular desert and fascinating culture. Tunisia maintains its appeal with a 6% increase, offering a bewitching combination of Mediterranean beaches, archaeological sites and warm hospitality.
Finally, in terms of the most popular themes, the Mediterranean islands and Portugal continue to seduce travelers, testifying to their timeless appeal. These destinations marvel at their natural beauty, cultural richness and gentle way of life, capturing the imagination of travelers in search of unforgettable experiences.